iPod ad over the city

I try not to post rants. But, here's a good one. And don't get me wrong, I'm an apple lover. Mac is everything to a creative individual who's doing production at home, but this ad is crazy. Look how huge it is. I really don't want to look over the city I live in and be bombarded with ads. Its not like that yet, but I hope it doesn't come to that. Buildings erected just to place an ad on it. A beacon of consumerism viewable anywhere in the city. *shudder*